Question: How can I measure the effectiveness of my TV and digital media campaigns in a single platform?

If you want to see how your TV and digital media campaigns are doing in one place, there are a few other interesting options. EDO is an Ad Engage platform that measures and optimizes TV ad results on both linear and streaming TV. It offers tools for brands and networks to assess campaign results with features like TV outcomes measurement, cross-screen reporting, competitive ad intelligence and media monitoring. It's geared for industries like auto, CPG, restaurants, financial services, pharmaceuticals, retail and spirits, and integrates with Nielsen for better Convergent TV planning and optimization.

Another good option is TVision, which uses computer-vision technology to offer person-level insights into engagement with linear and connected TV programming and advertising. It offers features like Ad Scoreboard for in-campaign performance metrics, TV Planning & Measurement to assess viewer attention, and Creative Monitoring to assess ad engagement over time. TVision is for brands and agencies, networks and streaming video services, and offers metrics on ad performance, viewer attention and media value.

If you want to link TV spots to digital results, Realytics offers a platform that measures and optimizes TV campaign digital results by linking TV ads to incremental website traffic. The platform includes spot detection technology, TV performance analysis and TV segments digital activation to turn TV-engaged audiences into digital leads. By giving a unified view of how TV campaigns drive online activity, Realytics helps optimize media plans and maximize TV ROI.

Another powerful option is Adgile, which measures impression delivery, attention and outcome optimization across linear and streaming TV. Using deep learning AI, Adgile creates audience segments for growth opportunities and measures total video attention in real time and benchmarks. The platform lets advertisers track performance and business results and make adjustments in real time to optimize results and eliminate digital waste by identifying underperforming placements.