Question: Is there a solution that can help me reduce digital waste by identifying ineffective ad placements and optimize my media investment for better business outcomes?

Adgile has a TV ad measurement platform that measures impression delivery, attention and outcome optimization for linear and streaming TV. It uses deep learning AI to create audience segments that can be targeted for growth opportunities and has real-time measurement to gauge performance and business results. The platform lets you cut digital waste by finding out which placements aren't working and eliminating them, so you can make better investment decisions based on transparent data linked to outcomes.

Another option is Admetrics, an AI-based platform for optimizing e-commerce advertising performance. It offers data-driven insights for optimizing budget allocation and making fast decisions with modules like Business Intelligence, Marketing Mix Modeling and Data Activation. By connecting to more than 50 shops and marketplaces and offering near-real-time intraday data refresh, Admetrics can help you increase your return on ad spend.

If you want a broader digital advertising option, check out Smartly. The platform automates and optimizes campaigns across multiple digital channels like Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. With features like predictive budget allocation, automated campaign management and dynamic creative optimization, Smartly streamlines workflows and improves digital advertising efficiency.

Last, SegmentStream is an AI-based marketing measurement and media mix optimization platform. It combines predictive analytics, multi-touch attribution and media mix modeling to help businesses maximize revenue and return on ad spend. With automated cross-channel marketing reporting and AI-based attribution, SegmentStream can help you measure true incremental ROAS and find opportunities to maximize your ad spend.