If you're looking for a system to measure TV ad impressions in real-time and get insights that help you optimize, Adgile could be a good option. The system measures impression delivery, attention and outcome optimization for linear and streaming TV. It can measure total video attention in real-time and benchmark it, so you can make adjustments immediately to optimize your media spend based on business results. Adgile uses deep learning AI to identify audience segments for growth opportunities, so you can make more informed investment decisions based on transparent data.
Another option is TVision, a SaaS system that uses computer-vision technology to give you person-level insights into engagement with linear and connected TV programming and advertising. TVision measures real-world viewability and attention in real-time and offers features like Ad Scoreboard for in-campaign performance metrics and Creative Monitoring to see how ads wear out. It also licenses data and calibration data so you can apply person-level insights to census-scale data, so you can measure and optimize ad performance.
EDO is another good contender, offering tools to measure and optimize TV advertising results for both linear and streaming video. It matches TV ads to online engagement data to predict future sales, offers cross-screen reporting, and offers real-time engagement signals. EDO's competitive ad intelligence feature tracks every ad that airs on more than 120 linear and streaming TV networks, giving you a better idea of what competitors are up to so you can make better optimization decisions.