If you're looking for another Adgile alternative, Upwave is worth a look. It's an analytics platform that tracks and optimizes cross-channel brand campaigns, offering daily performance reports, customizable data visualization, optimization recommendations and a customizable dashboard for monitoring key performance indicators. It's geared for agencies and brands trying to get more out of their advertising across CTV, digital, social, linear and addressable TV.
Another option is Admetrics, an AI-based platform for optimizing e-commerce advertising. It includes modules for business intelligence, marketing mix modeling, tracking and attribution, experimentation and data activation. Admetrics can pull data from multiple sources through customizable dashboards and use machine learning models to assess channel performance, so it can be a good tool for optimizing budget allocation and other decisions.
If you want to automate advertising from start to finish, Smartly is another option. With AI automation and optimization across digital channels like Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform, Smartly offers features like predictive budget allocation, dynamic creative optimization and actionable reporting. The platform automates workflows, increases efficiency and helps tackle common advertising challenges.
Last, you could check out Adtriba, a data-driven marketing analytics platform that offers neutral, cross-channel attribution and unified marketing measurement tools. It combines sophisticated statistical models and machine learning algorithms to gather data automatically from multiple sources and provide insights and detailed analysis of customer journeys. It's good for companies that want to understand what's really happening with their marketing so they can optimize their budget.