EDO Alternatives

If you're looking for another EDO alternative, TVision is a mature platform that uses computer-vision technology to offer person-level insights into engagement with linear and connected TV. It offers real-world viewability and attention data, as well as tools like Ad Scoreboard, TV Planning & Measurement and Creative Monitoring that can help you assess attention and optimize ad performance.

Another contender is Realytics, which focuses on measuring and optimizing TV campaigns' digital outcomes. It links TV ads to resulting website traffic so advertisers can justify and optimize their TV ad spending. The company's platform includes spot detection technology, TV performance analysis and digital activation, giving brands a better understanding of how TV ads drive online engagement.

If you prefer a performance-based approach, TVadSync marries smart targeting with TV and online behavior. It offers insights into how TV programming drives business outcomes, and tools like Smart Tribes and Neural Targeting make it a good fit for health and pharma companies, broadcasters and local TV station groups.

Last, InMarket offers real-time marketing and measurement tools, including audience targeting, AI-activated activation, attribution and detailed measurement. With tools like InMarket Moments and Real-Time Optimization, it lets brands improve campaign performance and optimize media effectiveness, and get more reliable, less lagged insights.