Outbrain

Outbrain connects businesses with engaged audiences through AI prediction technology that fuels better marketing and publisher outcomes. By maximizing attention, delivering higher ROAS, driving conversions and enabling real engagement, Outbrain helps marketers get more out of their marketing spend.

For advertisers, Outbrain offers a range of features to help optimize campaigns:

• Attention Optimized: Run high-impact branding campaigns in premium, viewable environments.
• Performance Driven: Advanced bidding tools to optimize ROAS.
• Data & Prediction: 17+ years of consumer interest and intent data to predict outcomes like no one else can.
• Formats for Every Goal: Context-Powered Video, High-Impact Display, and Native formats to achieve desired outcomes.

Publishers get reliable monetization and deeper audience engagement:

• Sustainable Monetization: Direct demand suite for branding and performance budgets.
• Audience Development: Tools for recirculation and loyalty.
• Total Revenue: Optimize revenue from ad sales, eCommerce and more.
• Privacy & Data Led: Context-first approach that respects user privacy.

Outbrain analyzes more than 1 billion engagement signals per minute to predict action and attention. Case studies with clients like DORITOS, AUDI and Brooklinen show dramatic improvements in engagement rates and CPA reductions.

Outbrain works with a broad range of industries, including CPG, automotive, direct-to-consumer and lead generation. Outbrain is recognized across the industry and adheres to a range of standards, including Brand Safety, Attention Measurement and GDPR compliance.

With Outbrain, businesses can reach and engage their desired audience, driving better business outcomes through AI-driven predictions and attention-grabbing formats.

Published on July 11, 2024