If you want to boost return on ad spend (ROAS) across multiple channels, SegmentStream is another good option. The AI-powered marketing platform is designed to help businesses maximize revenue and ROAS by making data-driven budget decisions. It uses predictive analytics, multi-touch attribution, media mix modeling and incrementality measurement to generate automated cross-channel marketing reports and AI-driven attribution. It also offers actionable budget reallocation recommendations so you can measure true incremental ROAS and scale ad spend with confidence.
Another good option is ProfitMetrics, which is geared specifically for e-commerce businesses. It offers profit bidding and POAS marketing tools that combine data from Google Ads, Facebook Ads and Google Analytics to optimize advertising channels. ProfitMetrics helps businesses reduce ad spend by finding unprofitable ads and campaigns, and it offers a real-time profit dashboard to track daily gross profit and profit after ad spend. The platform can help businesses save up to 60% on ad spend without hurting sales.
Attribution offers a multi-touch attribution platform that gives marketers a unified view of marketing performance across multiple ad platforms. It combines data from tools like Meta, Facebook, Google, Hubspot and Salesforce, and uses machine learning algorithms to create custom attribution models. The platform lets marketers optimize budget allocation and boost ROAS with reliable affiliate marketing management, actionable reporting and easy-to-understand dashboards.
For those who want a full-fledged ad management system, ADXL is another option. The platform automates and streamlines ad creation, distribution and management across multiple channels, including Google, Facebook, LinkedIn, TikTok, Instagram and Twitter. By using AI to optimize campaigns, ADXL automates workload and improves ROI management, making it a good option for businesses looking to get the most out of their digital marketing efforts.