If you want a more complete solution to track your competitors' TV ad plans, EDO is a good option. The competitive ad intelligence platform tracks every ad airing on more than 120 linear and streaming TV networks for the most detailed view of what your competitors are up to. EDO also offers TV outcomes measurement, cross-screen reporting, creative rotation optimization, media monitoring and audience optimization. It can be integrated with Nielsen for better Convergent TV planning and optimization, and is good for auto, CPG and financial services.
Another option is TVision, a SaaS platform that uses computer-vision technology to measure person-level engagement with linear and connected TV programming and advertising. TVision offers an Ad Scoreboard for in-campaign performance metrics, TV Planning & Measurement to assess viewer attention, Digital Activation for automated media valuations, and Creative Monitoring to see how ads wear out and engage. It's for brands, agencies, networks and streaming video services, and can measure ad performance and CTV measurement.
For AI-based marketing insights, MadMen AI offers data-driven, actionable insights on ad creative from competitors' winning ads. The platform offers automated competitor tracking, proprietary performance insights, actionable recommendations and competitive benchmarking. With features like interactive cluster maps and custom white-label reports, MadMen AI can help you optimize ad spend and streamline workflows, so you can stay ahead of the competition and cut creative production time by up to 90%.
Last, Realytics is a TV analytics and programmatic TV platform that helps measure and optimize TV campaigns' digital impact by linking TV spots to resulting website traffic. The platform includes spot detection technology, TV performance analysis and ad plan optimization, giving advertisers a single view of how TV campaigns drive online activity. That can help brands and agencies get the most out of TV and optimize their marketing.