Question: Is there a tool that can provide real-time engagement signals to optimize TV ad frequency and spot audience overlap?

EDO is an Ad Engage platform that measures and optimizes TV advertising results for linear and streaming video. It offers real-time engagement signals and confirms delivery of planned ad purchases. EDO controls for optimal frequency and identifies areas of audience overlap or expansion, which makes it useful for auto, CPG, restaurants, financial services and pharmaceuticals.

Another contender is TVision, which uses computer-vision technology to offer person-level insights into engagement with linear and connected TV programming and advertising. TVision offers features like Ad Scoreboard for in-campaign performance metrics and Creative Monitoring to see how ads wear out and engage. The platform is designed to measure viewer attention and apply person-level insights to census-scale data, so it's good for brands, agencies, networks and streaming video services.

Realytics links TV spots to resulting website traffic, letting advertisers justify and optimize their TV ad spending. The company offers real-time TV spot identification and performance analysis to assess the effect of digital advertising. That means brands and agencies can optimize their media plans and get the best TV return on investment by amplifying the digital effect of their TV ads.

Last, InMarket offers a real-time marketing and measurement platform that connects brands with customers. Among its features are AI-powered predictive and real-time omnichannel activation, campaign performance measurement and insights. InMarket can improve campaign performance with in-flight optimization of media spend and ensure the accuracy and reliability of insights with Comscore-verified data.