Question: How can I track the effectiveness of my TV ads on linear and streaming TV and make data-driven decisions?

To gauge the effectiveness of your TV ads on linear and streaming TV, EDO offers a range of tools. It measures and optimizes TV ad performance by matching TV ads to online engagement data to forecast future sales. The platform offers cross-screen reporting, competitive ad intelligence, creative rotation optimization, media monitoring and audience optimization. EDO also integrates with Nielsen for more advanced Convergent TV planning and optimization, making it a good fit for auto, CPG, restaurants and financial services.

Another powerful option is TVision, which uses computer-vision technology to provide person-level insights into engagement with linear and connected TV programming and advertising. TVision tracks real-time viewability and attention data to measure ad performance and viewer engagement. Its features include an Ad Scoreboard for in-campaign metrics, Digital Activation for media valuations, and Creative Monitoring to track ad wear-out. The platform is for brands, agencies, networks and streaming video services, with measurement and data licensing options.

If you want to amplify the digital effects of your TV ad campaigns, Realytics links TV spots to resulting website traffic. The company's spot detection technology identifies TV spots in real time and measures TV performance relative to digital advertising. Realytics offers TV segments digital activation to turn TV-engaged audiences into digital leads and predictive media planning and automated TV media buying. That makes it a good fit for advertisers and agencies trying to maximize their TV return on investment by synchronizing their media plans with digital activity.

If you want to use TV data to better understand audience behavior and conversions, TVadSync offers intelligent targeting technology. The company's Smart Tribes technology captures raw TV data from millions of households and combines it with post-consumption preference data to provide audience insights. TVadSync's Neural Targeting technology combines TV behavior with online behavior to understand audience media behavior, and it offers in-depth reporting to measure campaign results. It's a good fit for health and pharma companies, broadcasters and local TV station groups.