Question: Can you recommend a platform that measures the impact of TV ads on website traffic and digital engagement?

If you're looking for a platform that measures the effect of TV ads on website traffic and online engagement, EDO is a mature option. EDO is an Ad Engage platform that measures and optimizes TV advertising results on linear and streaming TV. It offers tools for brands and networks to assess campaign performance, including real-time engagement signals, cross-screen reporting, competitive ad intelligence and audience optimization. The platform is integrated with Nielsen for more advanced Convergent TV planning and optimization, and is geared for industries like automotive, consumer packaged goods and financial services.

Another good option is Realytics, which measures and optimizes the effect of TV ads on digital activity by linking TV commercials to resulting website traffic. The company's platform offers spot detection technology to identify TV spots in real time and TV performance analysis to assess the effect of digital channels on TV ads. Realytics also offers features such as TV segments digital activation and ad plan and adkymia for predictive media planning, giving a unified view of how TV ads drive online activity.

TVision is a SaaS platform that uses computer-vision technology to offer person-level insights into engagement with linear and connected TV programming and advertising. It offers real-world viewability and attention data, measuring every second what's on the screen, who's in the room and how it's being delivered. TVision features include Ad Scoreboard for in-campaign performance metrics and Digital Activation for automated media valuations, so it's geared for brands and agencies that want to measure viewer attention and optimize their media plans.