Realytics Alternatives

If you're looking for another option to Realytics, check out Hybrid. Hybrid is a full-stack programmatic advertising platform that uses machine learning technology in conjunction with a range of tools and services, including TV-sync for synchronized TV and digital advertising. It also offers SmartBid for predictive user behavior and bidding, and Antifraud for fraud detection. The platform is designed to optimize results for agencies and brands, with features like Dynamic Creative Optimization for personalized ads and a Creative Studio for rich-media ad creation.

Another contender is Upwave, an analytics platform that measures and optimizes cross-channel brand campaigns. It offers daily results updates, customizable data visualization and optimization recommendations. Upwave's sophisticated analytics and AI-driven insights enable advertisers to make data-driven decisions to optimize ROI and prove the value of their brand investments across multiple channels, including CTV, digital, social, linear and addressable TV.

If you're interested in audio and video ads, Instreamatic uses AI to optimize brand metrics through advanced personalization and automated A/B testing. It allows brands and agencies to create, test and deliver personalized ads based on individual user preferences, resulting in better brand awareness and purchase intent. The platform is particularly suited for industries where audio and video ads are popular, such as QSR and automotive.

Last, Lifesight offers a unified marketing measurement platform with actionable data and AI-driven insights. It includes features like the Triangulation Framework for measuring marketing impact across online and offline channels, and Incrementality Intelligence for optimizing campaigns. Lifesight enables marketers to make more informed decisions, maximize ROI and drive customer growth, making it a good fit for e-commerce, retail, agencies and B2B SaaS companies.