If you need a way to optimize TV campaigns for better digital results, Realytics is a good option. The company's spot detection technology measures the effect of your TV ads on website traffic and digital activity, and it offers TV performance analysis, digital activation and predictive media planning to give you a better idea of how your TV ad spending translates into online activity. That can help you optimize your media plans and get a better return on investment.
Another good option is Hybrid, a full-stack programmatic ad platform that combines sophisticated machine learning tools for the best possible results. Hybrid has tools like SmartBid for predicting user behavior, Antifraud for security and TV-sync for coordinating TV and online ads. And with features like Dynamic Creative Optimization and a suite of campaign analysis tools, it's a powerful foundation for getting the best possible return on ad spending.
If you want a more specialized approach, Instreamatic uses AI to optimize audio and video ads for better relevance and conversion. With advanced personalization and automated A/B testing, Instreamatic lets you customize ads for individual users for better brand results. That's good for companies that need to get people to engage with their products and services.
Last, Upwave offers a way to measure and optimize cross-channel brand campaigns. With daily results updates, customizable data visualization and AI-powered insights, Upwave lets you make data-driven decisions to get more out of your advertising across linear and addressable TV, as well as other channels. That can help you get the best possible return on investment for your brand.