Question: Is there a tool that can help me synchronize my TV and digital advertising campaigns for better ROI?

Realytics is a system designed to measure and optimize the digital response to TV ads. It links TV ads to resulting website traffic so you can justify and optimize TV ad spending. With spot detection, TV performance measurement and digital activation, Realytics provides a unified view of how TV ads drive online activity so you can get the most out of your TV ad spend.

Another good choice is Hybrid, a programmatic ad platform that uses machine learning technology and a variety of other tools including TV-sync for TV and digital ad coordination. Hybrid Insights for campaign planning, Hybrid Console for real-time campaign control and Hybrid Reports for campaign analysis are among the tools that can help you cut costs and get better results.

Upwave is an analytics system that measures and optimizes multichannel brand advertising campaigns, offering daily results updates, customizable data visualization and optimization recommendations. It's designed for advertisers using multiple channels, including CTV and digital, to get more out of their ads and optimize their return on investment.

For more sophisticated targeting and optimization, AdTheorent offers a suite of tools for predictive targeting, geo-intelligence and cross-environment mapping. Its machine learning-based system is designed to drive real-world results by identifying high-probability converters and linking real-world and digital connections for cross-device targeting. That means campaign results can be optimized across many industries.