Question: How can I get a unified view of my marketing performance across online and offline channels, including social media and TV ads?

Lifesight offers a marketing measurement platform with AI-powered insights and data you can act on. It includes tools to triangulate marketing effects across channels, set goals and track progress. It connects to many marketing channels and includes simulation tools for planning and forecasting, making it a good option for companies trying to get the most out of their marketing budget.

Another option is Adtriba, which offers neutral, multichannel attribution and unified marketing measurement tools. It can gather data from many sources, including offline channels like TV and print, and uses sophisticated statistical models for multichannel attribution. That can help companies understand what really works and make data-driven decisions about where to spend their marketing budget.

Marketing Cloud Intelligence from Salesforce offers automated reporting and a unified view of marketing data. It connects to more than 170 data sources and uses AI to process and integrate marketing data to offer insights to improve KPIs. With tools like media planning and pacing optimization, it's good for companies with complex marketing operations.