Question: I'm looking for a platform that helps manage audience data in a privacy-safe way for advertising purposes.

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Optable

If you're looking for a platform to manage audience data in a privacy-safe way for advertising, Optable is another strong contender. It provides an end-to-end data clean room platform, built for privacy-first advertising. It includes identity management, data collaboration, and activation to help publishers manage audience data in a post-cookie world. It also offers a Privacy Sandbox for Chrome users and integration with major cloud providers for easy collaboration and data governance.

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Permutive

Another strong contender is Permutive, a privacy-first audience platform that lets publishers get the most out of advertising without sacrificing consumer privacy. It uses edge processing and on-device data anonymization to deliver precise targeting without third-party cookies. Real-time reporting and optimized page speed make it a great option for publishers who need to get fast insights and target their audience accordingly.

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Anonymised

Anonymised offers a cookieless data platform that's GDPR compliant. It offers a persistent cross-publisher identifier for consented users and lookalike predictions for non-consented users. With features like custom interest and intent data, targeted campaigns across all browsers, and high-CPM audiences, it helps publishers monetize their audience and advertisers optimize marketing performance.

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Weborama

For those looking for a hybrid DMP/CDP, Weborama uses semantic artificial intelligence to enhance digital advertising and customer data management. Its platform includes programmatic and media solutions with both cookieless and cookie-based targeting, and a SaaS platform for creating non-intrusive advertising formats. That makes it a good option for agencies and publishers trying to navigate the post-cookie era.

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Resonate

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afp.ai

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Jivox

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Yieldmo

Optimizes ad inventory performance in real-time using machine learning and contextual data, even without audience data, for better ad experiences.

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Moloco

Leverages real-time first-party data to drive accurate predictions, scalable user acquisition, and monetization, with adaptable models for optimal performance.