Optable Alternatives

If you're looking for another Optable alternative, Permutive is worth a look. It's a privacy-first audience platform that lets publishers get more value out of their audience without sacrificing consumer privacy. It offers edge processing for sensitive data, real-time reporting, and optimized page speed for fast insights. It's geared for publishers trying to increase ad revenue and build better relationships with advertisers with more precise targeting without third-party cookies.

Another good alternative is Anonymised, a cookieless data platform that's GDPR compliant. It links publishers to advertisers so they can target ads with persistent cross-publisher identifiers for consented users and lookalike predictions for non-consented users. The platform offers publishers high-CPM audiences and custom segments for monetization and advertisers can measure campaign performance and retarget customers without sharing personal data.

Dstillery also has a good option with ID-free technology that captures browsing behavior data to predict user behavior. The platform offers custom audience solutions through AI, including Awareness, Consideration, and Direct Response Solutions. It offers insights like audience overlap and rank so brands and agencies can fine-tune their ad campaigns with more precise targeting.

If you want a data collaboration and activation platform, check out Lotame's Spherical. It handles data onboarding, enrichment and activation to offer actionable customer intelligence and identity-powered activation. By breaking down data silos, customers can integrate and analyze data for more creative marketing, making data more accessible and actionable. It's geared for digital marketers, agencies and media owners trying to fuel targeted marketing.