Question: Can you suggest a solution that enables identity management for a cookieless future in advertising?

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Optable

For a cookieless future in advertising, Optable provides an end-to-end data clean room platform for privacy-first advertising. It includes identity management, data collaboration, and activation tools, making it a great option for managing audience data in a post-cookie world. Optable supports big cloud computing services like Amazon Web Services and Google Cloud, so data can be shared across cloud computing environments and insights can be generated in real time.

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Permutive

Another good option is Permutive, a privacy-first audience platform that lets publishers make money from ads while protecting consumers' privacy. It uses edge processing and on-device data anonymization so targeting can be done without third-party cookies. Permutive's real-time reporting and optimization for page speed make it a strong option for publishers trying to cash in on first-party data.

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Dstillery

Dstillery offers custom audience solutions using AI technology to build data-driven audiences for ad campaigns. It gathers browsing behavior data to predict user behavior without relying on cookies or IDs. Dstillery offers a range of custom audience solutions and tools like OpenAI-powered Audience Brief Genius to help brands and agencies get the most out of their campaigns.

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Anonymised

For a compliant and targeted cookieless data platform, check out Anonymised. It connects publishers with advertisers to improve marketing performance, offering a persistent cross-publisher identifier, lookalike predictions and custom interest data. Anonymised is GDPR compliant and offers high-CPM audiences and custom segments.

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