Exactag Alternatives

If you're looking for an Exactag alternative, you might want to check out Lifesight, which offers a marketing measurement platform that combines data and AI to help marketers get the most out of their spending. Its features include a Triangulation Framework for measuring marketing effectiveness, Incrementality Intelligence for optimizing marketing campaigns, and simulation tools for planning and forecasting.

Another Exactag alternative is Adtriba, which offers attribution and marketing measurement tools that don't favor any particular channel. It uses statistical models and machine learning algorithms to gather data from multiple sources and provide AI-based assessments and recommendations. Adtriba is geared for companies with big marketing budgets, with features like customer journey analysis and marketing mix modeling.

Another option is Wizaly, which focuses on marketing attribution and analytics with a single customer view that gathers and links touchpoints across different channels. It also offers media mix modeling for optimizing marketing spending, algorithmic attribution models and privacy-first tracking. It's a good option for companies that want to improve marketing performance while protecting data.

If you're looking for a data clean room platform, you might want to check out Optable, which offers identity management, data collaboration and activation tools for privacy-first advertising. It includes a DMP for modern audience data management, privacy-first audience targeting and real-time insights. It's geared for media owners, publishers and e-commerce companies.