PathFactory

PathFactory is a content intelligence platform that helps B2B go-to-market teams reach more accounts, shorten sales cycles and close deals. By offering personalized content experiences, PathFactory helps marketers connect content to revenue, increase content engagement and measure content ROI.

Among PathFactory's features are:

• Content Intelligence: Creates AI-powered personalized content experiences that drive deal velocity and convert buyers.
• Content Organization: Organizes content, tagging and making it searchable, so users can quickly find top-performing content.
• Campaign Creation: Builds highly curated content journeys with relevant information for buyers to make informed decisions.
• Buyer Engagement Tracking: Tracks known and anonymous buyers at the account and individual levels to focus on the most promising deals and start targeted sales conversations.
• Revenue Intelligence: Tracks the influence of content on the sales funnel, identifying the highest-converting content and channels.

PathFactory integrates with a range of tools including Salesforce, Marketo and Google Analytics so it can fit into existing technology infrastructure. That means go-to-market teams can activate more content and personalize experiences for target accounts.

PathFactory says its customers have seen results including:

• 24% increase in closed won revenue
• 93% increase in content views
• 129% increase in pipeline generation

With AI-powered content recommendations and detailed analytics, PathFactory helps companies optimize their content, boost engagement and drive revenue growth.

Published on June 26, 2024