Question: Can you recommend a platform that helps B2B marketers measure the ROI of their content and connect it to revenue?

If you want a platform to measure the ROI of your content and tie it to revenue, Dreamdata is a great option. This B2B Revenue Attribution Platform collects and cleans revenue-related data to give you a clear and actionable view of what drives revenue. It comes with advanced tools for analyzing customer journeys, attributing revenue to specific activities, and automating go-to-market data modeling. Dreamdata helps you connect revenue to pipeline activities, optimize go-to-market strategies, and generate revenue while reducing costs.

Another great option is Lifesight, a single marketing measurement platform that uses AI to give you the highest possible ROI. Lifesight's Triangulation Framework measures marketing impact across online and offline channels, and its Incrementality Intelligence optimizes campaigns for better results. The platform integrates with a wide range of marketing and sales channels and comes with advanced simulation tools for planning and forecasting, making it a good fit for e-commerce, retail, agencies and B2B SaaS companies.

If you're looking for a content intelligence focus, check out PathFactory. This platform helps B2B go-to-market teams deliver personalized content experiences and shorten sales cycles. PathFactory uses AI-powered content intelligence, campaign creation and buyer engagement tracking to help customers measure the effect of content on the sales funnel and optimize their content strategy for revenue growth. It integrates with tools like Salesforce and Google Analytics.

Last, Marketing Cloud Intelligence from Salesforce is a powerful marketing analytics platform that helps you optimize spend and customer engagement with automated reporting and a single view of marketing data. With a library of 170+ API connectors and AI-powered Einstein Insights, it normalizes and organizes marketing data, finds opportunities to improve KPIs, and tracks campaign performance in real-time. It's a good fit for companies with complex marketing operations.