Question: I'm looking for a platform that allows me to target specific people with personalized ads and track their engagement with my sales team.

If you want a broad platform to target specific people with personalized ads and to track how your sales team is following up, Demandbase could be a good choice. Demandbase is an Account-Based Marketing (ABM) software company that also offers B2B advertising and rich B2B data to let you target the best accounts. Its Account-Based Experience (ABX), Sales Intelligence, Predictive Analytics and Orchestration tools let you automate marketing and sales tasks. And it offers detailed engagement analytics to measure how well your campaigns are working.

Another mature option is Influ2, a person-based advertising platform that lets you target specific decision-makers in buying groups. Influ2 can run ads on LinkedIn, Facebook and Google, and it integrates with sales and marketing tools like Salesforce and Hubspot. Contact-level engagement data and flexible onboarding means you can better align your sales and marketing teams, and your conversion rates should improve along with your advertising ROI.

If you want a platform that uses AI to get the most out of pipeline creation and conversion, check out 6sense. Its Revenue AI technology spots in-market accounts, creates personalized messages and automates meeting qualification and booking. It's got a large B2B database, AI-generated email responses and predictive models to reach target accounts at the right time, so it can be a good choice to boost conversion rates and cut go-to-market waste.

If you want a powerful marketing automation platform with lots of integration options, Adobe Marketo Engage is worth a look. It's designed to orchestrate and personalize customer journeys across many touchpoints, including marketing automation, account-based marketing and lead management. With AI-powered marketing automation and personalized experience automation, Adobe Marketo Engage is well-suited to B2B marketing, especially for companies with long sales cycles.