Question: Can you recommend a solution that helps align my sales and marketing efforts to target the same audience and improve conversion rates?

If you're trying to synchronize your sales and marketing efforts to focus on the same audience and get better conversions, Demandbase is a good option. This full-featured Go-to-Market (GTM) platform includes Account-Based Marketing (ABM) software, B2B advertising and B2B data to help companies use AI to reach the best accounts. Account-Based Experience, B2B advertising, Sales Intelligence, Predictive Analytics, Personalization, Orchestration and Analytics can help automate a lot of marketing and sales work and offer rich engagement data.

Another powerful option is 6sense, which uses Revenue AI to generate the most pipeline and conversions. It spots in-market accounts, crafts personalized messages and automates meeting qualification and booking. With advertising, intent data, company search, conversational email and predictive models, 6sense helps you centralize audience management and drive revenue growth by delivering insights that help you convert better and stop go-to-market waste.

Adobe Marketo Engage is another powerful option for synchronizing marketing and sales. The platform includes marketing automation, account-based marketing, lead management, email marketing and multi-touch attribution. With AI-powered marketing automation and predictive audiences, you can launch campaigns fast and build custom scoring models, all with detailed results in one place. It integrates with other Adobe tools, too, so it's a good fit for B2B marketing.

For companies seeking to drive growth efficiently through marketing and sales alignment, Marketing Cloud Account Engagement offers a variety of tools to automate marketing. Built on the world's #1 AI CRM, it includes lead generation, cross-channel journeys, AI scoring and real-time sales alerts. Integration with Salesforce CRM and other tools expands its reach, making it a good choice for maximizing marketing ROI and aligning revenue teams.