Influ2 Alternatives

If you're looking for a competitor to Influ2, Demandbase is a top choice. It's an all-in-one Go-to-Market (GTM) platform that includes Account-Based Marketing (ABM) software, B2B advertising and B2B data. It's got AI-powered predictive analytics, personalized website experiences and detailed analytics to track engagement at the account and buying group levels. The platform helps B2B businesses reach revenue goals by giving them a single, unified view of accounts and unifying sales and marketing teams.

Another top pick is 6sense, an ABM platform using Revenue AI. It's designed to maximize pipeline creation, management and conversion into revenue. With features like in-market account identification, personalized messaging and automated sales qualification, 6sense helps teams create audience centrally and drive revenue. It integrates with existing technology investments and offers insights to improve conversion rates and reduce go-to-market waste.

If you prefer a more marketing automation approach, check out Metadata. It automates the manual work that's part of campaign management so you can make changes in real time to optimize performance. It can handle cross-channel campaign management, automated budget pacing and targeted audience creation, which can help you improve your B2B marketing by optimizing campaigns and reducing errors.

Last, Adobe Marketo Engage is a broad marketing automation option with a particular focus on personalizing customer journeys and synchronizing marketing and sales. It includes AI-powered marketing automation, predictive audiences and quick email creation, making it a good fit for B2B marketing that involves larger deal sizes or high-value accounts with longer sales cycles.