Question: Is there a service that provides actionable insights into buyer behavior and preferences?

If you're looking for a service that offers more actionable insights into buyer behavior and preferences, 6sense is a top contender. It offers a full ABM platform powered by Revenue AI to create and manage pipelines. With intent data, advertising and predictive models, it offers insights to improve conversion rates and reduce go-to-market waste.

Another top contender is Intentsify, an intent-based marketing platform that uses AI-powered intent models to identify companies showing research behavior. It offers detailed analytics and signal visibility at the URL level, making it a good choice for B2B marketers who want to target key decision-makers and generate intent-qualified leads.

For a broader approach, Demandbase combines ABM software with B2B advertising and data to reach the best accounts. Its features include predictive analytics, personalized website experiences and sales intelligence, offering a single view of accounts to guide engagement and simplify sales and marketing operations.

Last, Lusha offers premium data to help sales teams work more efficiently by tapping into social networks and other sources. Its features include intent scoring, job change alerts and buyer intelligence, all designed to help sales teams reach active buyers and create effective email sequences.