Question: I'm looking for a solution that helps me understand my target audience's motivations and behaviors to create more effective campaigns.

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CivicScience

If you want a more complete view of your target audience's motivations and behavior, CivicScience is a good option. The company offers AI-infused consumer analytics, surveying more than 4 million people in the US each day. It can send alerts on trends as they emerge, forecast market and category results, and help you find the customer segments most likely to be persuaded. With tools like Detect and React, Forecast, Pinpoint and Conquest, and Activate and Measure, CivicScience can help you keep your finger on the pulse of the market and get the most out of your marketing spend.

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Resonate

Another option is Resonate, which uses AI to provide businesses with a constantly updated, single view of more than 230 million profiles and 2 billion devices. It offers predictive data, intent signals, psychographics and preferences, so you can create targeted campaigns and measure their effectiveness. Resonate's AI-powered data engine, rAI, creates detailed consumer profiles, and it also offers managed media services for end-to-end programmatic ad planning, so businesses can focus on driving growth and loyalty.

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Blueshift

If you're looking for an AI-powered marketing platform that combines customer data and delivers across multiple channels, check out Blueshift. Blueshift offers a Customer Data Platform, AI-Powered Decisioning, and Cross-Channel Delivery. It can help marketers predict customer intent and segment audiences, making better marketing decisions. The platform integrates with hundreds of tools across multiple channels, giving you a unified view of your customer and improving your return on investment.

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MoEngage

Last, MoEngage is an insights-led customer engagement platform that uses AI to optimize interactions and deliver personalized customer experiences. It includes customer insights and analytics, omnichannel communication, and AI-powered campaign optimization. It's geared for enterprise-level brands, helping them to optimize engagement strategies and ROI by understanding customer behavior and preferences.

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