Question: Can you recommend a platform that provides accurate and up-to-date consumer data to inform marketing strategies?

If you're looking for a platform that offers a reliable and up-to-date view of consumer data to help you make marketing decisions, Resonate is a good choice. The consumer data and intelligence platform uses AI to provide a constantly updated, single view of more than 230 million profiles and 2 billion devices. With tools like predictive data, intent signals, psychographics and data enrichment, it can help businesses in a variety of industries make data-driven marketing decisions and improve performance.

Another contender is Verisk Marketing Solutions, which offers real-time insights into consumers and a single view of US consumers. It combines proprietary identity and behavioral data assets to provide insights into demographics, shopping behavior and financial characteristics. The platform is designed to help businesses segment customers, generate leads and personalize marketing while protecting data security and privacy.

Lytics is a flexible and secure composable customer data platform (CDP) that manages, unifies and activates customer data without sacrificing security. It offers generative AI integration, a composable architecture and data clean room functionality powered by Google BigQuery. It's geared for enterprises that need to balance data security and compliance with customer data power, with an estimated average ROI of $2.5M per year.

Last is Twilio Segment, a customer data platform that ingests, cleans and activates customer data for real-time insights. It connects to more than 450 pre-built connectors and offers generative AI for targeted audiences and predictive AI for customer behavior. It's for data engineers, marketers and product managers in a variety of industries, accommodating a wide range of integrations to optimize ad spend and personalize customer experiences.