If you're looking for another Fanplayr alternative, Bloomreach is a good choice. It marries real-time customer and product data with AI for personalized marketing, product discovery and content, so it's an ecommerce personalization suite. Bloomreach also offers tools like email marketing, web personalization, ecommerce search and ad optimization, which can automate SEO, product discovery and marketing campaigns.
Another good option is Optimove, a customer-led marketing platform that houses customer data for personalized marketing. It includes a Real-Time Customer Data Platform, Multichannel Decisioning, AI Optimization and connections to different marketing channels. The platform has been used to increase customer lifetime value and customer loyalty with more sophisticated personalization and orchestration of customer communications.
Optimizely Data Platform is another option. It's a customer data platform that unifies, segments and activates customer data in real time across different touchpoints. It connects to Optimizely products and more than 60 other tools for more advanced testing and personalization. The platform is geared for companies that want to drive engagement and conversion with unified customer data and advanced targeting.
Last, Iterable offers a cross-channel marketing platform that uses real-time data to build personalized customer profiles. With features like synchronized channels, dynamic campaigns and AI-driven optimization, Iterable is designed to be easy to use and can be connected to more than 100 partner networks. It's good for consumer apps, retail and B2B enterprise software.