For a broader customer experience personalization tool that spans multiple touchpoints, MoEngage is a good option. It uses AI to personalize interactions, maximize ROI and personalize experiences across web, email, SMS and other channels. The company's suite of features includes customer insights, omnichannel communication, customer journey orchestration and real-time transactional alerts. That makes it a good fit for enterprise brands in finance, retail and e-commerce.
Another strong contender is Iterable, which lets companies personalize customer experiences based on real-time data. It can communicate with customers through the web, email, SMS, in-app and other channels, with personalized messages and dynamic campaigns. Its AI tools, including customizable predictive goals and generative AI, can help you push people toward conversions and engagement. Iterable is designed to be easy to use, so nontech teams can use it in industries like consumer apps, media and retail.
Braze is another good option, using AI to personalize interactions in real time across multiple channels. The company's strengths include data activation, journey orchestration and cross-channel messaging, including email, mobile app, SMS and other channels. Braze's Sage AI learns brand behavior, creates on-brand content and optimizes campaigns, making it a good option for improving engagement and reducing churn in retail, media and financial services.
If you want to focus more on personalization, Dynamic Yield offers AI tools to create personalized content, products and offers for the web, email, apps and ads. It's got more advanced abilities like audience discovery, content personalization and predictive targeting. The company says its tools help improve operational efficiency and revenue, so it's a good option for companies that want to create a unified, personalized customer experience.