Question: I'm looking for a solution that optimizes paid media campaigns and drives customer acquisition and loyalty.

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Zeta Global

If you're looking for a solution to optimize paid media campaigns and drive customer acquisition and loyalty, Zeta Global could be a good choice. Zeta Global is a marketing technology platform that combines identity, intelligence, and activation to deliver personalized customer experiences and maximize marketing ROI. The platform is designed to support a range of marketing goals including customer acquisition, growth, and retention, and includes AI-powered recommendations to optimize paid media campaigns across multiple channels.

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Optimove

Another good option is Optimove, a customer-led marketing platform that puts customer data front and center. It includes a Real-Time CDP, Multichannel Decisioning, AI Optimization, and native marketing channels for personalized experiences. Optimove is designed to improve customer loyalty and engagement by moving from product-led to customer-led marketing, making it a good choice for industries like iGaming and Retail.

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Blueshift

If you prefer a more AI-boosted approach, you could also look at Blueshift. The company's platform marries customer data with AI-driven decision-making and cross-channel delivery to help marketers work more effectively. Blueshift features include AI-Powered Decisioning, Cross-Channel Delivery, and real-time AI that can analyze customer behavior and intent, making segmentation and informed marketing decisions easier.

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Braze

Last, Braze has a customer engagement platform that uses AI to manage personalized, real-time interactions across multiple channels. With features like data activation, journey orchestration, and cross-channel messaging, Braze is designed to optimize onboarding, increase engagement, reduce churn, and improve acquisition, making it a good fit for industries like retail and finance.

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