Question: I need a solution that provides a single customer view and allows for unlimited segmentation based on behavior and demographics.

If you're looking for a solution that offers a single customer view and unlimited segmentation based on behavior and demographics, Blueshift could be a good option. This AI-powered marketing platform aggregates customer data and uses AI-driven decision-making to deliver across multiple channels. It includes a Customer Data Platform (CDP) for creating rich customer profiles and easily accessible segments, AI-Powered Decisioning to automate marketing tasks, and Cross-Channel Delivery to orchestrate customer journeys. Blueshift's real-time AI can analyze customer behavior and intent, which makes it easier to create audiences and make marketing decisions.

Another option is Twilio Segment, a customer data platform that ingests, cleans and activates customer data for real-time insights. It aggregates data into unified profiles through more than 450 pre-built connectors and offers features like generative AI for targeted audiences and predictive AI for customer behavior. Twilio Segment also offers flexible pricing tiers, including a free option, so it's available to a broad range of customers.

mParticle offers a single customer view across all channels, combining real-time data quality and governance protections with AI-powered insights. The platform offers predictive outcomes, real-time audiences, journey analytics and data governance with user privacy controls. It integrates with more than 300 marketing and analytics tools, making it a good fit for companies of all sizes.

For a data-first approach, D•engage offers a platform that aggregates and unifies data from multiple sources into a single customer profile. It offers unlimited segmentation, AI-driven optimization and analytics to optimize marketing. D•engage supports multi-channel communication and integrates with existing technology stacks to ensure seamless integration and compliance. That makes it a good fit for industries like retail, e-commerce and financial services.