Question: Can you recommend a marketing automation tool that offers AI-driven optimization for better customer engagement?

If you're looking for a marketing automation tool with AI-powered optimization for better customer engagement, ActiveCampaign is a great option. It offers personalized email marketing, automation, and sales engagement tools that use AI-powered automations to recommend, personalize and validate marketing campaigns. With more than 900 native integrations, it can handle omnichannel marketing across email, SMS and digital campaigns, and is good for e-commerce, education and healthcare businesses.

Another strong contender is Iterable, which lets companies build personalized customer experiences based on real-time data and AI-boosted optimization. Features include customizable predictive goals, generative AI and unified channels for web, email, SMS and other marketing touchpoints. The company says the platform is designed to be easy to use, so nontechnical team members can use it, and it's good for consumer apps, media & entertainment and retail & eCommerce.

Braze is another strong contender, using AI to orchestrate personalized interactions across channels like email, mobile app, SMS and WhatsApp. The company's Sage AI learns brand behavior to create on-brand content, personalize journeys and optimize campaigns. It's designed to be scalable and secure, with features to ensure compliance with privacy and security regulations around the world, and is good for retail, media, finance and travel companies.

For a more general-purpose customer engagement platform with AI, check out MoEngage. It offers personalized experiences across multiple channels, with AI-powered campaign optimization, customer insights and analytics. MoEngage is designed to scale and is secure, so it's good for enterprise customers in financial services, retail and e-commerce, and can help companies understand customer behavior and preferences to target their marketing.