If you're looking for a Fresh Relevance alternative, Dynamic Yield is another good option. This AI-powered personalization platform provides unique, algorithmically matched content and products for each customer across digital touchpoints such as web, email, apps and ads. Its features include audience discovery, content and offer personalization, product recommendations and customer engagement optimization. It's good for eCommerce and Travel industries, and offers tools for hyper-personalization, predictive targeting and deep learning for personalization.
Another option is Bloomreach, which uses real-time customer and product data along with AI to fuel personalized marketing and product discovery. The platform includes tools for web personalization, email marketing, merchandising and SEO, and helps optimize the customer journey. Its AI, Loomi, is trained on commerce performance metrics, so it's a good choice for companies trying to improve multichannel customer experiences and drive profitable growth.
Another option is Optimove, a customer-led marketing platform that aggregates customer data to provide personalized marketing experiences. With features like a Real-Time CDP, Multichannel Decisioning and AI Optimization, Optimove increases customer loyalty and engagement. It serves a broad range of industries and offers tools for email, in-app messaging, digital ads and more, so it's a good option for companies looking to improve customer interactions.
Last, Dotdigital is another option. This all-in-one customer experience and data platform offers cross-channel marketing tools like email marketing, SMS marketing, website personalization and retargeting. It's notable for its advanced machine learning algorithms and the ability to create complex customer journeys, giving a single view of customers and breaking down data silos through various integrations.