Quantum Metric is a real-time digital analytics platform that optimizes online experiences and drives conversions by solving data bottlenecks and providing instant insights into customer interactions. It includes features like session replay, AI-powered session summarization, customizable dashboards, journey visualization, monitoring and alerts, opportunity analysis, and interaction heatmaps. This platform empowers digital teams, product managers, and analytics professionals to validate technical issues, prioritize improvements, and bridge the gap between technical and business teams.
mParticle offers a comprehensive Customer Data Platform with real-time data quality, AI-powered insights, and predictive outcomes to drive conversion, retention, and time-to-monetization. Key features include a single customer view, real-time audiences, journey analytics, data quality management, and integration with over 300 marketing and analytics tools. It supports businesses of all sizes with a modular platform that grows with the user's needs and provides trusted expertise and world-class support for fast onboarding.
For those with complex marketing operations, Marketing Cloud Intelligence by Salesforce can help optimize spend and customer engagement through automated reporting and a single view of marketing data. It connects to other vendors through a library of API connectors and features AI-powered insights, media planning and pacing optimization, and real-time campaign tracking. This platform is geared towards companies that need to simplify marketing data and optimize campaigns across various channels.