Question: Can you recommend a platform that uses AI to analyze customer behavior and predict the effectiveness of marketing strategies?

For a customer behavior analysis and AI-powered marketing strategy forecasting platform, Blueshift is worth a look. Blueshift combines customer data with AI-driven decision-making to send marketing campaigns across multiple channels like email, SMS, in-app messages and paid media. The platform lets you build detailed customer profiles, predict customer intent and recommend products and content based on real-time AI analysis, and segment audiences and make data-driven marketing decisions.

Another strong contender is Lifesight. This unified marketing measurement platform provides actionable data and AI-powered insights to help you get the most ROI. Lifesight includes a Triangulation Framework for measuring marketing impact across channels, Goal Setting and Forecasting, Incrementality Intelligence for optimizing campaigns, and advanced simulation tools for planning and forecasting. It integrates with a variety of marketing and sales channels so agencies can reduce media waste, reduce acquisition costs and drive scalable customer growth.

You should also look at Insider, a customer data platform that uses AI to predict customer behavior and personalize interactions across many touchpoints. Insider offers 360° customer profiles, predictive behavior analysis, audience segmentation, personalization and journey orchestration. It connects to more than 100 data sources and spans a broad range of touchpoints, making it a powerful option for driving growth and revenue through more personalized customer interactions.

For a broad AI-powered marketing automation option, Adobe Marketo Engage is a good option. The platform lets businesses orchestrate and personalize customer journeys across many touchpoints, with features like marketing automation, predictive audiences, personalized experience automation and fast email creation. It's particularly good for B2B marketing, where companies with bigger deals or high-value accounts can better manage their marketing and sales.