Question: I need a solution that uses AI and machine learning to predict customer behavior and improve marketing efficiency.

If you want to use AI and machine learning to improve marketing effectiveness, Insider is a powerful option. This customer data platform combines data, uses AI to predict customer behavior and personalizes interactions across many touchpoints. It includes features like 360° customer profiles, predictive behavior analysis and journey orchestration, and integrates with more than 100 data sources and touchpoints. Insider has shown strong ROI and AOV improvements, and has won industry awards from Gartner, Forrester and IDC.

Another strong contender is Blueshift, an AI-powered marketing platform that marries customer data with AI-driven decision-making. Blueshift offers a Customer Data Platform for creating rich customer profiles, and AI-Powered Decisioning for automating marketing work. It can deliver marketing programs across channels, including email, SMS, in-app messages and paid media, with real-time AI that analyzes customer behavior and intent. The platform integrates with hundreds of tools to provide a unified view of your customer data.

If you're an enterprise customer, Marketing Cloud Personalization from Salesforce offers personalized marketing experiences across the web, email and mobile channels. With features like personalized content, segmentation and A/B/N testing, it uses machine learning to recommend products and content based on customer behavior. It's expensive, but it's a good choice for big businesses trying to automate and optimize their marketing.

Appier is an AI-powered suite of tools to optimize marketing, customer experience and performance across many channels. It includes tools for user acquisition, campaign automation, conversion optimization and AI personalization. Appier's platform has been used in a range of industries to improve user acquisition and conversion rates, and offers actionable insights and fast time-to-insight analytics through its AI CDP.