Amperity

Amperity is a Customer Data Platform (CDP) that's supposed to help businesses get customer data confidence by getting identities right and taking action. It's meant to help teams drive growth by giving them a single customer view, making sure the right people see the right content, finding out what drives revenue and steering data strategy.

Amperity uses AI to link the dots on customers' journeys even as contact information changes. It's designed to ensure first-party identity graphs are correct, picking the best contact information for each channel. Customers can see how online marketing campaigns influence purchasing decisions across different channels.

Among the benefits:

• Accurate Customer Profiles: Automates data ingestion, normalization and identity resolution so customer profiles are always up to date and accurate.
• Strategic Insights: Uses hundreds of pre-built models to help customers make decisions, for example, who are the most valuable customers.
• Personalized Campaigns: Uses first-party data to personalize every touchpoint and predict how well a segment will perform.
• Data Control: Allows customers to test data strategy changes and end-to-end data workflow changes safely.

Amperity has some specific industry uses:

• Retail: Helps keep up with shifting customer preferences to boost loyalty and revenue.
• Travel & Hospitality: Consolidates customer data that's often fragmented across different systems and partner sites.
• Restaurants: Links online, mobile and in-store behavior to unlock more value.
• Financial Services: Unifies and enriches customer data that's often fragmented.

The company's platform can be integrated with other marketing, analytics, customer service and data management tools, so it's designed to fit into existing tech stacks. Amperity also offers a product called Amperity Bridge that lets customers share data without duplication between a data lakehouse and other systems, making it easier to access and manage data.

Amperity is designed to get data to customers faster so they can get customer profiles and update them across different systems. Its predictive models and real-time feedback loops are designed to maximize campaign return on investment and improve customer engagement. The company's platform is designed to give customers a single view of customers so they can make data-driven decisions.

Published on July 21, 2024