Question: How can I unify customer data from different systems and sources to get a single customer view?

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Tealium

Tealium is a broad customer data platform that ingests and processes customer data in real time, providing a single customer view across all touchpoints and systems. With real-time data integration and pre-built connections to more than 1300 systems and tools, Tealium can help businesses get a better understanding of their customers and drive growth through data-driven decisions. It's good for loyalty and retention, growth and acquisition, predictive insights and customer analytics.

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RudderStack

Another contender is RudderStack, a warehouse-native customer data platform that lets data teams capture, unify and activate customer data from multiple sources. It includes event streaming, customer profile creation, reverse ETL, data governance and connections to more than 200 destinations. With a focus on data ownership and transparency, RudderStack ensures data quality, compliance and identity resolution, and is good for more advanced use cases like ML-driven campaigns and AI projects.

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Amperity

Amperity is another good option, providing a single view of the customer through automated data ingestion, normalization and identity resolution. The company uses AI to reconstruct customer journeys and offers strategic insights from hundreds of pre-built models. Amperity's industry-specific solutions and data control features help businesses get the most out of their campaigns and engage customers with predictive models and real-time feedback loops.

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Treasure Data

For enterprise-scale businesses, Treasure Data is a well-established customer data platform option that uses AI to provide insights and offer a single customer profile based on historical and real-time behavior. It can be deployed globally and offers strong data governance, helping businesses overcome data silos and improve sales and efficiency. Treasure Data has been used by several companies with measurable results, so it's a good option for businesses looking to drive growth.

Additional AI Projects

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Zeotap

Unifies customer data from various sources into a single profile, enabling omnichannel personalization and data-driven decision making while respecting privacy and preferences.

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mParticle

Unify customer data across touchpoints into a single profile, enabling AI-powered predictions and real-time audience segmentation for targeted marketing and improved customer experiences.

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Twilio Segment

Automatically enriches customer profiles with every new interaction, enabling real-time personalized experiences and targeted advertising.

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Lexer

Unifies customer data into a single, actionable view, enabling businesses to create personalized experiences that drive sales and grow lifetime value.

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Insider

Combines customer data from multiple sources to build comprehensive profiles, predict behavior, and personalize experiences across multiple channels.

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Optimizely Data Platform

Unify customer data from multiple sources in real-time, creating a single, up-to-date view to activate personalized experiences across channels.

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Imagino

Unify customer data in real-time, activating and optimizing MarTech stacks with a composable, revenue-first Customer Data Platform.

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D•engage

Unlock valuable customer insights by gathering data from multiple sources and building a single customer profile, enabling personalized interactions across multiple channels.

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Mesh

Unifies data from 100+ sources, providing a single, cleansed view to drive revenue-producing insights and AI-driven recommendations for marketing and sales teams.

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Marketing Cloud

Unify customer data and analytics to run smarter, personalized campaigns across every interaction, driving increased ROI, customer value, and engagement.

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CrossEngage

Unify customer data, build predictive audiences, and deploy personalized campaigns across all touchpoints to foster long-term, profitable relationships.

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Blueshift

Centralize customer data, automate marketing decisions, and deliver personalized experiences across channels in real-time with AI-driven decisioning and predictions.

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FullContact

Unify data to recognize customers accurately, delivering personalized experiences while protecting privacy.

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Commanders Act

Capture and activate trusted customer data across devices and touchpoints for better experiences.

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Zeta Global

Unify customer data, personalize email marketing, and optimize paid media campaigns to drive results across the customer lifecycle with AI-powered insights.

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Dataroid

Unifies customer data across channels, providing a single view to analyze customer journeys and inform targeted engagement strategies.

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Wizaly

Unifies customer touchpoints across online and offline sources, providing a single customer view for accurate attribution and data-driven marketing decisions.

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SearchUnify

Unifies disparate data silos, delivering personalized and proactive customer service through AI-driven search, real-time analytics, and intelligent support applications.

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Kustomer

Unifies customer data across touchpoints, automates routine tasks, and anticipates customer needs with AI-driven insights to deliver personalized support.

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Optimove

Unifies customer data, orchestrates multichannel communications, and leverages AI optimization to deliver personalized marketing campaigns that drive results.