Imagino

imagino offers a composable revenue-first Customer Data Platform (CDP) for marketers who need to move fast. It's a single solution for customer data, marketing campaigns and customer experiences, and spans multiple industries.

The platform's 'use case first' approach lets marketers get to work immediately on the most important problems, focusing on the data that will make it happen without having to build new databases to house it. imagino is designed to put marketers back in control, letting them quickly activate and optimize their MarTech stacks.

Some of the key features of imagino include:

• Customer 360: Holistic customer profiles with real-time data.
• Segment: Create new segments or triggers for different use cases.
• Data Profiling: Get a true real-time view of customer data.
• Data Catalog: Data visualization expertise to find and control the data you need.
• Machine Learning: Data cataloging and profiling through machine learning.
• APIs: Built on an API layer for configuration, activation and data access.
• Data Streaming: Connects to data sources for real-time use cases.
• Unify!: Connect to or generate unified customer views.
• Data Agility: Supports unique business needs and data models.
• Scores & KPIs: Create custom indicators and scores.
• Data Quality: Ensure data quality with deduplication and cleansing.
• Customer Record: Access to real-time customer records.
• Customer Knowledge: Enrich data across the tech stack.
• Activation Plug-ins: Native integration with ESPs and media platforms.
• Segmentation: Intuitive interface for creating and managing segments.
• Journeys: Create multi-step and cross-channel journeys.
• Progressive Profiling: Stitch and reconcile data points across customer journeys.

imagino is designed for both marketers and IT teams, with flexibility and customization to support different industry and business needs. The composable architecture means data is always up-to-date and accessible across the ecosystem.

imagino Campaign, a module within the platform, is a new campaign management solution. Built into the CDP, it lets marketers tap into the full richness of the dataset during the segmentation and personalization phases, making marketing more personal and more effective.

The company doesn't disclose pricing on its website, but you can visit the imagino website to learn more and request a quote.

Published on July 17, 2024