If you need a full-fledged marketing platform to consolidate your MarTech stack and get the best out of your customers, Adobe Marketo Engage is definitely worth a look. This powerful marketing automation platform helps you orchestrate and personalize customer journeys across multiple touchpoints. It includes marketing automation, account-based marketing, lead management and AI-powered marketing automation, and integrates with other Adobe tools like Adobe Real-Time CDP and Adobe Analytics.
Another top contender is Marketing Cloud, a broad range of tools to acquire, engage and convert customers into revenue. With a Customer Data Platform, Marketing Analytics, Marketing AI and Personalization, it offers unified profiles and cross-channel marketing. It also integrates with the #1 CRM, offering a single customer view and promising dramatic improvements in marketing ROI and customer lifetime value.
Another AI-powered option is Blueshift. It marries customer data with AI-driven decision-making to deliver personalized customer experiences across multiple channels. Its features include a Customer Data Platform, AI-Powered Decisioning and Cross-Channel Delivery, so you can orchestrate customer journeys and make data-driven marketing decisions with real-time AI analysis.
If you prefer a data-first approach, Marketing Cloud Intelligence from Salesforce is a marketing analytics platform with automated reporting and a single view of marketing data. It includes tools for media planning, pacing optimization and AI-powered Einstein Insights to help you improve KPIs. This is good for companies with complex marketing operations that need to optimize campaigns across many channels.