Question: Can you recommend a platform that allows me to create custom customer profiles and track their journeys across multiple touchpoints?

If you need a platform to build custom customer profiles and track them across multiple touchpoints, Insider is a good option. It provides 360° customer profiles, predictive behavior analysis and personalization across a broad range of touchpoints including web, email, site search and conversational CX. Insider's AI and machine learning technology provides highly personalized experiences and has demonstrated strong ROI and AOV improvements in customer case studies.

Another good option is Blueshift, an AI-powered marketing platform that combines customer data with AI-driven decision-making to orchestrate customer journeys across channels like email, SMS, in-app and paid media. It enables marketers to build rich profiles, predict customer intent and recommend products and content, and integrates with hundreds of tools to provide a unified view of the customer.

Treasure Data is another option, particularly for enterprise-scale businesses. It builds single customer profiles by combining historical and real-time behavior, along with AI-predicted behavior, to drive sales and operational efficiency. Treasure Data is known for breaking down data silos and having strong data governance, which can lead to a substantial boost to customer engagement and business growth.

Finally, Twilio Segment provides a customer data platform that ingests, cleans and activates customer data to get real-time insights and personalize experiences. It enriches customer profiles with every interaction and connects data with more than 450 pre-built connectors, making it a good fit for marketers and data engineers who want to optimize customer interactions and ad spend.