Question: I'm looking for a solution that can help me build targeted customer segments based on real-time data and behavior.

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Twilio Segment

If you need a way to create customer segments based on real-time data and behavior, Twilio Segment is a good option. This customer data platform (CDP) ingests, cleans and activates customer data to provide real-time insights and personalized customer experiences. It integrates with more than 450 pre-built connectors and offers generative AI for audience targeting and predictive AI for customer behavior. Twilio Segment also has built-in data governance and security, making it a good option for data engineers, marketers and product managers in many industries.

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Blueshift

Another option is Blueshift, an AI-powered marketing platform that marries customer data with AI-driven decision-making to reach customers across many channels. It includes a CDP for building rich customer profiles and easily accessible segments, and AI-Powered Decisioning for automating marketing work. Blueshift spans many marketing channels and offers real-time AI analysis of customer behavior and intent, so you can better segment audiences and make more informed marketing decisions.

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Treasure Data

If you want a full-fledged CDP with good data governance and global deployment, Treasure Data could be a good option. The platform builds a single customer profile from historical and real-time behavior, using AI-generated predictions to help you optimize sales and operations. It can help break down data silos and offers tools for good data governance, so it's a good fit for large enterprises trying to offer connected customer experiences across all touchpoints.

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Tealium

Also worth a look is Tealium, a mature customer data platform that ingests and manages customer data in real time, offering a unified customer view across all touchpoints and systems. It offers real-time data integration, AI integration, and more than 1300 pre-built integrations with other systems and tools. Tealium has a strong focus on data privacy and security, so it's a good choice for companies that want to better understand their customers and grow through more targeted engagement.

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