Question: Looking for a tool that can help me create a single, unified view of my customers to inform data-driven business decisions.

If you need a tool to build a single customer profile for data-driven business decisions, Treasure Data is a top contender in the customer data platform (CDP) market. It includes AI-powered insights, real-time behavior analysis and global deployment, letting companies span data silos and boost sales and efficiency. With data governance and compliance features, it also offers a unified customer view that's secure, and customers say it's produced measurable results.

Another top contender is Tealium, a full-featured CDP that offers real-time data integration and a unified customer profile across all touchpoints. It integrates with more than 1300 systems and tools, and its data privacy and security is a top priority. Tealium is good for growth and acquisition, loyalty and retention, and customer analytics, and it's a good fit for companies of all sizes.

Zeotap is a marketer-oriented CDP that's got strong privacy controls and a database of more than 500 million unique IDs. Its patented ID stitching technology lets you build a single customer view by combining data from different sources. Zeotap also offers tools for acquisition, loyalty and personalized customer experiences, and it's got pre-built connectors to more than 150 business tools.

If you want a flexible, modular option, check out mParticle. The company's data management platform combines real-time data quality, AI-powered insights and predictive outcomes to help you convert and retain customers. With integrations with more than 300 marketing and analytics tools and data governance controls, mParticle is good for startups and large enterprises. It's a modular foundation that can keep up with your needs.