Question: Is there a customer data platform that can help me create a single customer view and develop targeted engagement strategies?

If you're looking for a mature customer data platform (CDP) to build a single customer view and then use that to develop more effective engagement programs, Tealium is a good option. Tealium captures customer data in real time and provides a unified single customer view across all touchpoints and systems. With more than 1300 pre-built integrations and AI-powered insights, it helps companies understand their customers and develop more effective engagement programs to drive growth.

Another strong option is Twilio Segment, which captures, cleans and activates customer data for real-time insights. It unifies data in customer profiles through more than 450 pre-built connectors, and it offers features like generative AI for audience targeting and predictive AI for customer behavior. It's geared for data engineers, marketers and product managers at companies of all kinds, with flexible pricing options including a free tier.

For enterprise-scale companies, Treasure Data can help companies overcome data silos and improve sales and efficiency. This AI-powered CDP builds a single customer profile from historical and real-time behavior and from AI-predicted behavior. It's got good data governance and a program to drive business growth, with results including 38% net income growth and 350% renewal rate increases.

Last, mParticle offers a single customer view across all channels, underpinned by real-time data quality and AI-powered insights. Features include predictive outcomes, real-time audiences, journey analytics and data governance with user privacy controls. mParticle's flexible pricing and modular architecture make it a good fit for companies of all sizes, from startups to large enterprises.