If you're looking for a Lexer alternative, Braze is a powerful customer engagement platform that uses AI to personalize interactions in real time. It includes data activation, journey orchestration, cross-channel messaging and real-time execution, and is used in industries such as retail and finance.
Another contender is Optimove, a customer-led marketing platform that aggregates customer data for personalized interactions. With features like a Real-Time CDP, Multichannel Decisioning, AI Optimization and native marketing channels, Optimove helps marketers increase customer loyalty and engagement across industries like retail and iGaming.
Dotdigital offers an all-in-one customer experience and data platform that lets you centralize data and personalize marketing across multiple channels. The platform includes advanced machine learning algorithms for insights and a range of marketing tools, making it a good option for marketers.
For enterprises that want a full-featured CDP, Treasure Data is a top player in Gartner's Magic Quadrant. It offers a unified customer profile that combines historical and real-time data, along with AI-generated predictions. Treasure Data can help break down data silos and improve sales and efficiency, and is geared for large-scale businesses.