Iterable is a flexible multichannel marketing platform that uses real-time data to deliver personalized customer experiences across web, email, SMS, in-app and other marketing channels. Its AI abilities include customizable predictive goals, generative AI and AI-driven optimization, so nontechnical teams can get started. Iterable is geared for consumer apps, media & entertainment, retail & eCommerce and B2B enterprise software.
Another top contender is Dotdigital, which centralizes and enriches data to deliver personalized, multichannel marketing experiences. With advanced machine learning algorithms, it can provide insights and tools for email marketing, SMS marketing, website personalization, retargeting and live chat. It can integrate with a variety of ecommerce and CRM systems, giving you a unified view of customer behavior, intent and preferences to create sophisticated customer journeys and measure real-time performance.
Braze is a full-fledged customer engagement platform that uses AI to orchestrate real-time, personalized interactions across multiple channels, including email, mobile app, SMS, WhatsApp and web messaging. Its Sage AI technology can learn brand behavior, create on-brand content and optimize marketing campaigns. Braze is geared for retail, media, finance, travel and on-demand services, helping to optimize onboarding, boost engagement, lower churn and improve customer acquisition.
If you want a unified customer engagement platform, check out Marketing Cloud Engagement from Salesforce. This CRM platform offers personalized marketing and automated journeys across channels to ensure a consistent brand experience. It includes features like email marketing with AI-powered decision making, mobile marketing, conversational marketing and cross-channel analytics. It integrates with Salesforce products, so you can build targeted, personalized campaigns that drive growth and revenue.