Question: Is there a marketing automation platform that can help me align my marketing and sales teams to target high-value accounts?

If you're looking for a marketing automation platform to help your marketing and sales teams work together to target high-value accounts, Demandbase is a good option. The platform includes Account-Based Marketing (ABM) software, B2B advertising and data to help companies identify and target the right accounts. It also includes Account-Based Experience (ABX), Predictive Analytics, Personalization, Orchestration and Analytics tools that can help streamline sales and marketing processes, prioritize the right accounts and measure account-level engagement.

Another mature option is Marketing Cloud Account Engagement, which is built on the Salesforce CRM foundation. It's geared for marketing and sales alignment, with tools for lead generation, cross-channel journeys, AI scoring, real-time sales alerts and multi-touch attribution. Its broad range of features is geared for efficient growth, so it's a good option if you want to get the most out of your marketing spend and align your revenue teams.

For the highest pipeline creation and conversion, 6sense offers a powerful ABM platform powered by Revenue AI. It's good at identifying in-market accounts, crafting personalized messages, and automating meeting qualification and booking. With features like intent data, company and people search, and conversational email, 6sense helps sales reps focus on high-quality pipeline generation and conversion, not waste time on go-to-market efforts that aren't likely to pan out and improve conversion rates.

Adobe Marketo Engage is another good option for companies that want to orchestrate and personalize customer journeys across many touchpoints. It includes marketing automation, account-based marketing, lead management and personalized experience automation. With AI-powered marketing automation and predictive audiences, Adobe Marketo Engage is a good fit for companies with high-value accounts and long sales cycles, and it's a powerful option for customer engagement and marketing automation.