Question: How can I increase my marketing ROI and customer lifetime value with a single, integrated platform?

If you want to improve your marketing ROI and customer lifetime value with a single, unified platform, Marketing Cloud could be a good fit. The platform offers a single profile and analytics to help you optimize campaigns and spending. It includes AI insights, personalization and B2B marketing automation for a 28% boost to ROI, 27% to customer lifetime value and 31% to customer engagement. Plus, it integrates with the #1 CRM for a single customer view.

Another good option is Marketing Cloud Engagement from Salesforce. This CRM foundation offers personalized marketing and automated journeys across channels to ensure a consistent brand experience. It includes tools like email marketing with AI, content creation, mobile marketing and cross-channel analytics. With Salesforce products integrated, you can build targeted, personalized campaigns that drive growth and revenue, and ultimately boost customer lifetime value.

Salesforce is another option that unifies marketing, sales and service teams on a single platform. It includes tools like Einstein 1 for a 360-degree customer view, AI Copilot for content creation and Data Cloud for better customer experiences. It offers industry-specific solutions and flexible pricing, so businesses can modernize operations, cut costs and focus on customer satisfaction.

For B2B marketing automation, Marketing Cloud Account Engagement is a strong option. It synchronizes marketing and sales so you can drive growth and customer engagement. With tools for lead generation, cross-channel journeys and account-based marketing, the platform integrates with Salesforce CRM to help you maximize marketing ROI and boost customer lifetime value.