If you're looking for a tool that uses AI to personalize content and offers across many customer interactions, Dynamic Yield is a good option. This AI-powered personalization platform creates algorithmically matched content, products and offers for each customer across web, email, apps and ads. It also includes features like audience discovery, product recommendations, customer engagement and predictive targeting. eCommerce, Financial Services and Travel companies have used Dynamic Yield to personalize customer experiences and generate revenue.
Another contender is Movable Ink. This marketing platform uses AI to personalize content for customers across many touchpoints, including loyalty programs, product recommendations and browsed or abandoned products. With its Studio and Da Vinci solutions, Movable Ink automates the scaling of 1:1 content personalization and offers deep integrations with existing martech and data investments. The company says its customers have seen returns of more than $20M over three years with payback in less than six months.
If you want a more complete solution from a big brand, Marketing Cloud Personalization from Salesforce offers customer behavior insights to personalize marketing. It includes features like personalized content and offers, segmentation, A/B/N testing and real-time offers based on customer behavior. It's a big company solution, but it's got the horsepower to automate and optimize marketing.
Braze is another contender that uses AI for personalized, real-time interactions across multiple channels. It combines data from multiple sources to create very personalized experiences and includes features like journey orchestration, cross-channel messaging and real-time execution. Braze is designed to be scalable and secure, so it's a good fit for retail and finance.