Marketing Cloud Account Engagement Alternatives

If you're looking for a replacement for Marketing Cloud Account Engagement, you might want to consider Marketing Cloud. This suite of customer acquisition, engagement, and revenue growth tools includes a Customer Data Platform, Marketing Analytics, Marketing AI, Personalization, and B2B Marketing Automation. With integration with the #1 CRM, you'll get a single customer view that can lead to dramatic improvements in marketing ROI, customer lifetime value, and engagement.

Another option is Adobe Marketo Engage. This marketing automation platform helps companies orchestrate customer experiences across many touchpoints. It includes marketing automation, account-based marketing, lead management, email marketing and multi-touch attribution, with AI capabilities built in. It also integrates with other Adobe tools, making it a good fit for B2B marketing, particularly for bigger deals and longer sales cycles.

If you want something more CRM-oriented, Salesforce is a good option. It unifies marketing, sales and service teams on a single platform, with Einstein 1 for a 360-degree customer view and AI Copilot for real-time personalized interactions. With industry-specific solutions and customizable pricing, Salesforce helps companies modernize their operations, free up time and increase efficiency and revenue growth. The platform also includes tools like Tableau Pulse for AI-powered analytics and Slack Integration for CRM collaboration.